The archive
Guides on productivity systems, marketing tooling, measurement and the workflows that connect them. Each one states a recommendation, the reasoning behind it and the cases where it does not apply.
7 guides
Two questions, four boxes, and a list that finally feels manageable. The matrix is a gentle triage tool, and it works best when it is used with a little patience.
Read articleAttribution shows who received credit. Incrementality asks what would have happened without the activity. The difference matters most where SEO and paid search compete for the same click, and it can be tested without a data team.
Read articleFocus advice often assumes an empty calendar. This version is built for the opposite: a week full of meetings and messages, where one useful stretch of 90 minutes is still possible.
Read articleSix months of campaign data becomes hard to read when one channel appears as “LinkedIn”, “linkedin” and “Linked In”. A short written convention fixes most of it, and it is a friendly afternoon of work.
Read articleThe report itself is rarely the value; the decision it supports is. Moving collection and the first draft out of the calendar leaves only the judgement for a person, which is the part most people enjoy anyway.
Read articleMany dashboards are a wall of numbers with no decision attached. A useful one starts from the decision and works backwards to the metric, and it usually ends up smaller and calmer than expected.
Read articleRemote work removes the commute, and with it the natural edge of the day. A short closing routine brings that edge back, gently, and makes the next morning easier to start.
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