Ad Pacing Calculator

Enter the monthly budget and what you have spent up to yesterday. The calculator reads today’s date, counts the days already gone and the days left in the month, including today, and tells you what you can spend per day.

Reading today’s date…

How the maths works

· Days gone = today’s date minus one, so yesterday is the last full day.
· Days left = the rest of the month plus today, because today is not spent yet.
· Per day = budget left divided by days left.
· Expected by today = budget times days gone divided by days in the month, so short and long months are treated fairly.